Gloucester Ski and Snowboard Centre is up for sale – with a surprisingly low asking price

New owners are being sought for Gloucester Ski and Snowboard Centre, with offers being invited from prospective buyers for the Gloucestershire sports and leisure institution in Matson.

By James Fyrne  |  Published
New owners are sought for the Gloucestershire sports and leisure institution, Gloucester Ski and Snowboard Centre, with offers being invited from prospective buyers.

England’s longest dry slope, Gloucester Ski and Snowboard Centre has been offering the chance to try winter sports all year-round for more than 50 years from its Matson base, and now the well-known Gloucestershire sporting attraction is up for sale.

Company sales specialist Knightsbridge Commercial has listed the business on it's website and is inviting prospective buyers to get in touch to find out more and make an appointment to view the centre in-person.

The listing details Gloucester Ski and Snowboard Centre's 2025 year end turnover as circa £842,000, with an adjusted EBITDA 'in excess of £87,000'. EBITDA stands for earnings before interest, taxes, depreciation and amortisation. It is a measure of a company’s operating performance that focuses on the profit generated from its core business activities.

Knightbridge's website goes on to list key highlights of Gloucester Ski and Snowboard Centre, including that it provides skiing and snowboarding lessons on a variety of slopes to suit all abilities; has a warm and inviting cafe / bar which serves a range of hot and cold refreshments; and supplies high-quality snow sports equipment in its shop, as well as a repair service.

The Gloucester leisure business also hosts parties and events which attract people from throughout the UK; benefits from a 'substantial base' of visitors and demonstrates strong relationship in the education sector. It operates an e-commerce website and store; has a asset register of key plant and equipment valued at circa £1.6 million. It also operates from 'state-of-the-art' freehold premises, which house an extensive range of unique facilities, and is also included in the sale.

An early history of Gloucester Ski and Snowboard Centre

Construction of the ski slope began in 1973, headed by Barry Peacey of Larkham Farm who envisaged the development of a leisure centre. It went into liquidation in 1975, was purchased by Geoff Lewis and Brian Goodwin with new investment seeing it reopen in 1976 – including a large car park, refreshments, a working ski-tow and flood lighting. It was that year the first freestyle competition on a dry slope was held in Gloucester.

In 1977 the ski mats used on the slopes were replaced with Dendix – the same material used today – and winter of 1977/78 established Gloucester Ski Centre in the British ski world. 1979 saw the ski lodge opened for Christmas, housing a bar, shop, ski hire and ski centre administration.

A new ski life arrived in 1981, allowing more recreational skiers access to the slope; while the summer of 1983 saw the installation of a sprinkler system enabling the slope to be lubricated at all times.

An increase in skiers over the years let to a second slope being opened in 1987.

Michael Edwards, better known as Eddie 'The Eagle' Edwards, famously learnt to ski at Gloucester Ski & Snowboard Centre, going on to represent Great Britain at the 1987 World Championships and qualifying him, as the sole British applicant, for the 1988 Winter Olympics.

How much is Gloucester Ski & Snowboard Centre up for sale for?

Offers in the region of £625,000 are invited. For more information see the Knightsbridge Commercial website.

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